The process of defining a target market is arguably one of the most important steps when establishing a company. How can you truly market yourself and your business if you ...
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When assessing the degree of success achieved by a business in a particular time period, it is imperative to evaluate specific and defined measurements. Key Performance Indicators (KPIs) analyze particular ...
A marketing plan is the written document that describes your advertising and marketing efforts for the coming year. It includes a statement of the current marketing situation, a discussion of ...
Business-savvy buyers and sellers do their best to influence the other party to take action. Prior to an exchange, it is necessary to conduct appropriate research to gain a full ...
Small business owners can benefit from all resources available to them. Due to the steep learning curve associated with starting a business, advice from experienced individuals can prove to be ...
Some people can walk into a room and immediately become best friends with everyone. Others are already best friends with everyone. If neither of these describes you that’s ok. Spend ...
A marketing plan is an actionable plan that can be implemented knowing that it aligns with the business goals and brand. A marketing plan is a written document that details ...
Entrepreneurs, as a rule, are a rare breed – that’s for sure. It takes a very special person to come up with a new invention or a new way to ...
You have broken down the barrier to entry and are lucky enough to have the opportunity to present to potential investors. How do you make sure you are prepared and ...
The Jumpstart Our Business Startups Act, or JOBS Act, was passed on April 5, 2012. Its purpose is to encourage funding of emerging growth companies by easing securities regulations, which ...